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Expensive love

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I received several copies of this email from Apple, and clearly there is a disconnect between my idea of appropriate Valentines day gifting behaviour and Apple’s:

I understand flowers, I understand dinner, and even a small gift, but isn’t a $349 iPod Touch raising the bar just a little too far?

It’s also not going to do a lot for your romantic life to see your partner buried in an iPod touch downloading and playing apps.

Is this is another sign that the Apple team need to get a few more women involved in their branding and advertising processes?

But then – what would I know – I’ve nobody to give one of these to this year anyway.


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